'Call of Duty' is the envy of the video game world I hope my great, great-grandkids sit around a dinner table saying how smart I was from making this investment," he later said. "This is an investment in perpetuity for me. "It's awfully easy to explain to every single 12- to 22-year-old on Earth." A 49-year-old didn't even think about it's existence," Vaynerchuk said.
"A 33-year-old that did not grow up in this culture. Vaynerchuk and other esports investors are betting millions that the Call of Duty League and similar ventures will resonate with a generation of young people who spend more time on average watching video games than sports. Vaynerchuk said he's been watching the esports industry grow for years, but the long-standing popularity of "Call of Duty," Activision Blizzard's franchised business model, and his prior relationship with the Wilf family made investing in Minnesota Rokkr an ideal opportunity.
Vaynerchuk said Minnesota Vikings co-owner Jonathan Wilf approached him with the idea of joining the Call of Duty League in late 2018 the franchise was announced in July as a joint venture between Vaynerchuk and WISE Ventures Esports - an offshoot of WISE Ventures, itself owned by the Wilf family, which owns the Minnesota Vikings NFL franchise. "Eventually chess, poker, and golf, they get their day." "If you read articles about golf or poker - when it's not as physical, people struggle to make the connection," Vaynerchuk said about the esports industry's gradual climb into the mainstream. This marks his first investment in the growing world of esports, an industry he expects to become an essential part of popular culture for years to come, in the same way as certain other niche hobbies have. The new league's 12 new teams were all there - all of whom have reportedly ponied up at least $20 million to buy the right to participate in this first season.īusiness Insider recently talked to Minnesota Rokkr co-owner Gary Vaynerchuk, the outspoken entrepreneur and CEO of VaynerMedia, about why he chose the Call of Duty League over other esports and what he expects from his investment.Ĭalling Vaynerchuk a big sports fan would be an understatement - his agency VaynerSports manages more than two dozen NFL players, and Vaynerchuk has been vocal about his desire to own a part of his favorite NFL team, the New York Jets. 24 with a weekend-long launch event, hosted by Minnesota's brand-new Rokkr franchise. The Call of Duty League kicked off its inaugural season on Jan. Click here to read more stories on BI Prime.Vaynerchuk is confident that esports will be a part of popular culture for decades to come, and sees ownership in the Call of Duty League as an investment that could last decades.A big reason: It's organized more like traditional sports leagues, where fans in will have the chance to come see their favorite team play in their home cities - encouraging highly-engaged communities to form.Media mogul and entrepreneur Gary Vaynerchuk is one of Minnesota Rokkr's co-owners, and he spoke with Business Insider about why he chose to invest in the Call of Duty League over other esports.The Call of Duty League kicked off its inaugural season last month with a special event hosted by the Minnesota Rokkr esports team.Account icon An icon in the shape of a person's head and shoulders.
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